Online Ads Surpass Radio Ads in a Historical First

eMarketer is reporting that US online ad spending has surpassed that of radio advertising for the first time in history. If you are a podcaster and looking to make some money doing what you do best (podcasting), then you may be just in time! Keep doing what you are doing (promoting your show, keeping your fans entertained and continue making new content) and be prepared for when the advertisers come knocking.

This would indicate the dominance of online marketing, and make some speculate that radio is a dying part of our culture. eMarketer says this isn’t true, and that online marketing isn’t growing at the expense of radio marketing. The growth rate for ad dollars spent on radio is speculated as slowing to a crawl at 1.5%, but should continue to increase through 2011 nonetheless.

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